Shopify contacted me to write content about how to sell items online for various items that can be dropshipped. As an experienced dropshipper, writing about how to find great products to sell online and how to market them well was easy to write about. Each case study talks about why you should sell items within the niche, how to find products to sell, how to market them and the business model. I used credible statistics to explain why ceretain niches were worth trying out. When it came to how to find products to sell, I focused on dropshipping as I know many new store owners don’t have the budget or experience to buy bulk inventory. I wanted to focus on a business model that would be easy to start-up while having a low enough risk that it wouldn’t end catastrophically for anyone. I wrote different marketing tactics for each niche as not all products can or should be marketed in the same way. I covered tactics that I knew worked from personal experience while also mentioning cool marketing hacks I’ve seen stores do that work well.