In June 2017, I was featured in a Business News Daily article about social commerce. In the article, I shared some advice on how to pick a niche for your store and why being picky about it is important for the long-term. I also gave some marketing tips for new store owners to help increase sales and drive repeat sales as well. The goal of the advice shared was to provide the truth about what actually makes money without providing generic advice. The marketing suggestions I made in the article have actually worked well for my online stores and have continued to be profitable over the span of several months.