In May 2017, I was featured in InvoiceBerry’s article on ecommerce hacks. I shared the effectiveness retargeting add to carts and the blog has had on our store. This little hack has actually helped us keep our abandoned carts shockingly low, minimized our ad spend and monetized our blog. The ROI is high for retargeting as customers have already visited your website and are familiar with your brand. We’ve been using this tactic for almost a year and it still generates a profit for our stores.